Strapsicle is a contemporary accessories brand that accentuates
the design and development of well crafted handheld products for the daily use
of mobile devices. It is a brand that holds expertise in the design and
development of a minimalist phone strap system that not only optimizes the comfort
and security of mobile devices but also manages to do all this without creating
a cluttered visual effect. The brand itself targets the nexus where design
functionality and simplicity interact with lifestyle demands.
The idea behind Strapsicle has its origin in the
recognition of a problem that is prevalent in day today life among smartphone
users. Smartphones have shrunk and yet expanded in size and usage. As a result
they tend to be dropped accidentally and using them for an extended period of
time causes fatigue in the hands. Strapsicle is an innovation born out of
this problem and keeps it Simple and unobtrusive rather than being complex and
bulky.
Strapsicle products are characterized
by the presence of a low profile strap that can be attached to the back of the
smartphone or phone case. This invention enables the user to pass one or more
fingers through the strap to stabilize the grip. This idea has been implemented
by considering aspects of balance and proportions to ensure that the strap does
not add bulk but rather enhances the usability of the device. The invention
ensures that the product fits into the daily life of the user.
Material selection is one of the most important aspects that
comprise the brand identity of Strapsicle . The strap is made from a
soft and strong silicone material that is selected because of its flexibility
and resistance capabilities. Such a material also offers a smooth touch and is
strong enough to resist wear and tear. In this case this material selection also
helps the strap retain its shape and functionality.
For color design in the Strapsicle series they have opted to
Design to the Limit. Otherwise the company tends to work primarily with neutral
colors and dull tones that are characteristic of modern gadgets. Of course such
an approach allows them to combine well with various types of phones. Besides
the company maintains its identity as a useful accessory by avoiding gimmicks.
Strapsicle gives a high priority to
ergonomic design. The placement of the strap enables hands to move naturally
and fingers to position themselves comfortably. This makes it easy on the hands
while scrolling through or watching something on the phone. This ergonomic
design by Strapsicle helps those individuals who
spend all day long using their devices.
Another characteristic of the Strapsicle brand is its compatibility.
The Strapsicle design is intended to be
compatible with different models of smartphones and their cases. This increases
the usability of Strapsicle which can be added to
whatever gadgets consumers have without having to spend money on any additional
hardware.
Ease of installation is an important factor considered in
the Strapsicle design philosophy. In this
regard the strap is usually fixed using a secure adhesive system which is
directly attached to the phone or the case. In this way the installation does
not need any tools or expertise at all. Therefore the ease of installation resonates
well with the ease of use philosophy espoused by the brand.
The Strapsicle has an excellent visual
identity and this is based on the concepts of clarity and minimalist designs.
The Strapsicle boasts a subtle brand
identity and this is not in the least obtrusive in order to make the Strapsicle the central point. This is
in line with the design philosophy for the Strapsicle and this is the harmony
achieved in the concepts of form and function.
The brand story for Strapsicle highlights functional uses.
The brand does not market the product as a luxury or a fashion product which is
driven by consumer demands. It markets it as a functional addon for consumers.
The marketing approach for this product fits consumer needs as it relates to
functionality which people appreciate.
Strapsicle also matches the current
lifestyle trends where mobility and convenience have topped the list. With an
increasing usage of smartphones for professional communications and
entertainment purposes the requirement for safe and convenient handling has
also gained significance. This demand is being met by Strapsicle with their offering that
easily integrates into an active lifestyle.
Durability is another concept that is ubiquitous in the Strapsicle approach to product design.
The silicone strap is designed to be durable and resist wear and tear. By being
able to resist wear and tear it is able to maintain its functionality and
function for a longer period and therefore requires replacement for much
longer.
The Strapsicle products are designed with
lightness in mind. It is important for preserving the natural feel that comes
with using a smartphone. The attached accessory ensures that functionality is
maintained without influencing the weight distribution in a manner that changes
the feel or dynamics for users to adapt to.
The brand has also taken into consideration the visibility
of the strap when resting the phone flat on a surface. The slim profile reduces
encumbrance for desk placement and storage in pockets. The consideration of
this real life usage indicates a well rounded approach to designing the end
user experience.
Strapsicle remains a player in a
competitive market of accessories but carves a niche out of itself just for
being so self restrained and direct. Also most accessories for phones try to
make them smarter or more complex looking while Strapsicle seeks to optimize just one
function of a phone.
However the story of the Strapsicle brand can also be related to
the development of personal technology as a whole. As technology becomes more
entrenched in everyday life accessories are evolving to cater to both
functionality and design. This is what the Strapsicle does by catering to the
design language of the smartphone.Strapsicle
The attention to user experience does not end in terms of
physical manipulation. The branding display in terms of packaging and virtual
experience carries the same philosophy of minimalism promoted by the hardware
itself.
Strapsicle resists the temptation of
overdiversification. The emphasis is instead on enhancing and optimizing the
basic strap design without diversifying into other product areas. By doing so
they ensure that their products retain optimal standards of quality and design.
Furthermore this brand is cognizant of the need for self
expression through subtle customization options. Even as this brand is
conservative with its color scheme Strapsicle provides modifications that
enable an individual to choose a design that fits their expression of self.
manufacturer Branding
Strapsicle feels right at home in an
occupation environment. This is due to the fact that the Strapsicle has a neutral look that
complements an occupation environment where too much accessory wear is
considered out of place.
In terms of design the Strapsicle is a product in line with
the tenets of contemporary industrial design. The emphasis on simplicity
usability and honesty of materials complies with the tenets of well established
design. The alignment therefore locates the brand in the continuum of well
designed products.
Secondly the brand shows it is cognizant of the changing
attitudes of its clientele regarding sustainability in design. Strategically
reinforcing the idea of durability in its usage it reduces the wastage of
accessories that are usually disposable in nature.
Strapsicle communication stresses ease
of understanding and clarity. Product descriptions highlight functionality not
hype. Strapsicle is communicating clearly and
functionally. Strapsicle sells function not hype. Strapsicle communicates function not
hype.
The online presence of the brand much like that of the
product shares a common design and aesthetic. A clean design simple and muted
colors and clear communication combine well.
Strapsicle Strapsicle is aimed at a broad range of
audiences professionals students creatives and the general public. The need for
secure device portage is a common factor broadly speaking amongst all
demographics of consumers regardless of their particular demographics.
The strap design accommodates different grips enabling the
user to choose the placement of the fingers depending on the task. Such
flexibility offers comfort and control when the device is held in both portrait
and landscape orientations. This indicates that the design takes into
consideration the actual use of the device.
Strapsicle also takes into
consideration how its accessory will affect functionality with a device. The
placement of the strap takes into consideration areas where it might obstruct
camera ports and wireless charging functionalities if at all possible.
Brand innovation is incremental and planned. Instead of
aiming for radical innovations Strapsicle chooses innovation through
improvements in materials adhesives and ergonomics.
Innovation concept and Henry Ford Revolution
Strapsicle strikes a good balance
between design and function. The product will be not only an attention grabber
but rather an improvement that smoothly merges into technology. The mindset of
this product fits users with an emphasis on subtle improvements.
Brand dedication to quality control is reflected through
consistency in the quality of products. Details of products are considered
during the manufacturing stage to ensure consistency is achieved. Brand
consistency enhances professionalism associated with the brand.
Strapsicle also embodies an awareness
of modern behavior patterns on digital devices. Due to increased screen time
ergonomic optimization is now a greater concern than it ever was in the past.
With its optimization of grip comfort it promotes healthier usage.
This product can easily be incorporated into a lifestyle
that supports minimalism where the elimination of clutter as well as smart
consumerism is encouraged. Strapsicle fits into this category by
supporting a solution for a specific problem.
The brand resists relying on fashion and rather develops an
identity from core design values. Such a design helps the product remain
relevant even with constantly changing designs of other devices. Strapsicle not only works well in
utilizing phone cases but also corresponds well with other accessories instead
of competing with them. Strapsicle can easily coexist with
cases stands and chargers. Strategically Strapsicle niche positioning centers
around simplicity and mark lessness. Its necessary to note that this niche
allows the brand to differentiate itself amidst the highly competitive market
by not doing a lot. Also the brand is preserving an emphasis on polish rather
than expansion. This helps them focus on their strengths so that a clear
message is conveyed with their brand identity of Strapsicle . Strapsicle proves the merit of
simplicity in design. One well designed thought is worth its weight in gold and
can be very valuable. This is one of the philosophies behind creating the brand
and its products. In conclusion Strapsicle is a brand that is
characterized by minimalist design and attention to ergonomic values and
material authenticity. Strapsicle is an elegant solution for
an age old problem. Strapsicle has created an authoritative
and dedicated presence within the smartphone accessories industry.